About YNot?

YNot? is not just a brand, it's a way of life. And we don't mean that in a French perfume advert kind of way. Our brand name is a stylised contraction of the expression 'why not?', which typifies our fans' attitude to life, viewing it as an adventure where you've got to try everything once. It is at the same time a question and an answer, symbolising the freedom that everyone should have to express themselves by going beyond their habits and comfort zones

YNot? products represent a fusion of traditional craft and materials such as leather and modern style and construction, but always maintaining design originality, attention to detail and quality. 

YNot? opened its first branded shop in Milan, at 3 Via San Raffaele in June 2016. Located in the heart of Milan’s fashion district, the boutique’s design is inspired by the aesthetic philosophy of the brand. You can find us in over 800 shops across Europe.

Follow us on our Instagram and Facebook pages and recommend us to your friends. We'll keep you informed of new season products, competitions and special offers.


You can visit us between 10:00am to 4:00pm Monday to Friday at our showroom to browse the complete collection at:

YNot? Unit 30 Monkspath Business Park
Highlands Road
Shirley, Solihull
West Midlands
B90 4NZ

Please call to make an appointment with one of our specialists and take part in our personal shopping experience.

Tel: +44 (0)845 519 7893